Webinar : How to take opportunities in the european wellness tourism 

The Centre for the Promotion of Imports from developing countries (CBI) Netherlands, organized today July 27th a webinar about opportunities in European wellness tourism.

The webinar was organized for the attention of tourism professionals. Entrepreneurs and business support organisations active in the wellness sector, also took part.

Our Chamber was represented at this event by its General Secretary Mr Chtioui Amor.

The webinar put into perspective the post covid 19 era and the new trends to promote tourism. In fact as a result of the COVID-19 pandemic, more and more Europeans have become interested in wellness trips. Many want to recharge and focus on their mental health.

The European wellness tourism market is diverse and offers many opportunities. Promising trends for this market include the holistic understanding of wellness, an increased focus on fitness and nutrition, and the influence of social media on booking a wellness holiday.

During the webinar, the issues discussed, were thee following:

  • What is your unique wellness offer?
  • What motivates Europeans to buy a wellness holiday?
  • Which trends offer the greatest opportunities in the European wellness tourism market?
  • Which wellness niches should you target?
  • Who are your competitors?

Four leading experts hosted and moderated this webinar.

Alison Burgh is a sustainable tourism expert and market researcher for CBI. She co-founded Acorn Tourism Consulting 21 years ago. Since then, she has worked with destinations and tourism businesses across 5 continents. She is the Head of Sustainability for the Tourism Management Institute and an independent Green Destinations representative.

Claudia Wagner is Managing Director at German tour operator FIT Reisen, specialised in health, spa & wellness. With her knowledge and her long-standing experience, she developed new concepts. These focused on healthy, spa  & wellbeing holidays combined with attractive fitness, relaxation and leisure activities for a better quality of life. Today, FIT Reisen provides 3000 different spa, health, wellness, beauty, fitness, ayurveda and yoga offers in over 400 destinations in 45 countries.

László Puczko is CEO & Co-Founder of Hungary-based Health Tourism Worldwide (HTWWLife). He is an experience engineer, strategist, mentor and trainer, and wellbeing intelligence expert. He has experience in private as well as in public sector environments. László is one of the very few people in the world who has been active in every aspect and domain of the health, wellbeing and travel spectrum, for example, medical and wellness tourism, wellbeing and hospitality, spas and leisure experiences. László has been lecturing and running tailor-made training sessions and masterclasses in over 40 countries all around the world.

James Turner, Director of Black Spiral Design, moderated this session. He has 16 years of tourism development experience, both within Europe and worldwide. He works hands-on, facilitating engagement sessions, undertaking research, creating strategies and simply helping places manage their visitor economy more successfully. James also gets really excited with implementation, and you will often find him building websites, copywriting, designing or training others to do the same. James is an associate of Acorn Tourism and frequently moderates sessions on behalf of CBI.

For more information, please do visit https://www.cbi.eu/market-information/tourism/trade-statistics